The case for shoppable video in Canada

Illustration of a woman in red recording a video or live streaming with a camera on a tripod and a smartphone.

Canadians watch more than 100 minutes of video a day. Most of it happens on a phone. People scroll, tap, and buy. The opportunity is right there. Video commerce Video commerce, or shoppable video, means you can buy straight from the video. See it. Tap it. Buy it. Nothing in the way. Three formats The … Read more

National AccessAbility Week 2026: May 31 to June 6

National AccessAbility Week 2026

Every year, Canada observes National AccessAbility Week (NAAW). This year, that’s May 31 to June 6, 2026. The unusual spelling is intentional. The capital “A” in AccessAbility highlights the word “ability” sitting inside “accessibility”; a reminder that this is about what people can do when barriers are removed. This year’s theme The 2026 theme is … Read more